Services · Websites
Websites that book clients.
Easy-to-edit websites for physiotherapists, gyms, pilates studios and longevity clinics in Asheville, NC and beyond. Built to be found on Google and AI search, and designed so booking a first session feels like the easiest decision of their day.
What it is
Custom website design and development for health businesses: strategy and copy, UX and visual design, local SEO, launch and support.
Who builds it
Tessa Ruggle, who designs and builds every website herself in Framer. No handoffs, no outsourcing.
Where
Based in Asheville, North Carolina, with Dutch roots. Working with health brands across the US and Europe.
Pretty is good. Pretty smart is better.
It should explain what you do in seconds, answer the questions people are too shy to ask, and make booking a first session feel easy, even on a phone between two meetings.
The best health websites combine trust with clarity. Calm design draws people in, a clear structure helps them find their way, and a smooth booking flow quietly turns a visitor into a client.
Sound familiar?
physio near me
Your practice
Page 3
Invisible on Google
People search for “physical therapy Asheville” and find your competitors. Without a solid local SEO foundation, your website simply doesn’t show up.
First look
Looks like 2015
Your website undersells you
Your care has grown, your website hasn’t. Dated photos, vague copy and a cluttered layout make premium care look ordinary.
This month
Visitors
1,240
Bookings
6
Lots of visits, no bookings
People land, scroll and leave. No clear story, no obvious next step, no booking. Your site is quietly sending them to the clinic down the road.
Built to look good and work hard.
Everything you need for a website that gets found, gets understood and gets booked, without calling a developer every time your class schedule changes.
Strategy & copy
We figure out what your website needs to do and who it’s for, then I write copy that sounds like you and answers the questions people are too shy to ask.
Messaging · Page structure · Copywriting · Booking flow
UX & website design
Calm, intuitive pages designed around real people: from structure and navigation to the small details that make a site feel premium on every screen.
Mobile-first · Custom design · Subtle motion · Accessibility
SEO & AI-search foundations
Clear structure, metadata, local SEO for Asheville and the technical basics that help Google and AI assistants understand your site. No magic ranking promises, just a solid foundation.
Local SEO · GEO · Schema markup · Fast loading
Easy to edit, with support
Built in Framer with a simple CMS, so you can update classes, prices and blog posts yourself. Plus a walkthrough at launch and support when you need it.
Editable CMS · Blog · Walkthrough · Support
How we’ll work together.
One clear process, one point of contact, and zero guessing about what happens next.
Discover
A free audit, then we figure out what your website needs to do, who it’s for and what makes your business worth paying attention to.
Structure & copy
I map your clients’ journey and plan every page, the copy and the booking flow around the questions they actually ask.
Design
I turn the strategy into a calm, premium design for every page, mobile-first and unmistakably yours.
Build & launch
I build your site in Framer, test it on every screen, set up SEO and launch it with a walkthrough, so you can edit it yourself from day one.
Questions before you hit publish.
Still curious?
Ask me anything on your free audit call.