Nice to meet you

Nice to meet you

I'm Tessa

I'm Tessa

brand designer, digital strategist,
with a passion for holistic health.

brand designer,
digital strategist,
with a passion for holistic health.

Owner

& designer

Owner

& designer

Owner

& designer

HELPING health-conscious businesses build an bold impactful online presence.

HELPING health-conscious businesses build an bold impactful online presence.

My story

My story

After seven years of creating brands and launching campaigns for high-level advertising agencies, I found myself at a crossroads. The work was fast-paced, exciting, and creatively fulfilling—on the surface. But often, the brands I worked with were focused on making more money without considering the impact they had on people or planet.

As someone passionate about health and wellness, this went against everything I believed in. I care deeply about a healthier world—one where we prioritize well-being, sustainability, and connection. Yet, I was spending my days building for businesses that didn’t share those values.

After seven years of creating brands and launching campaigns for high-level advertising agencies, I found myself at a crossroads. The work was fast-paced, exciting, and creatively fulfilling—on the surface. But often, the brands I worked with were focused on making more money without considering the impact they had on people or the planet.

As someone passionate about health and wellness, this went against everything I believed in. I care deeply about a healthier world—one where we prioritize well-being, sustainability, and connection. Yet, I was spending my days building for businesses that didn’t share those values.

So, I left. I stepped away from the grind to find clarity and figure out how I could align my work with my personal beliefs.

Now, I’m thrilled to collaborate with health-conscious brands, who are genuinely making a difference. Helping these businesses thrive by creating bold, authentic brands and functional websites is what drives me.

So, I left. I stepped away from the grind to find clarity and figure out how I could align my work with my personal beliefs.

Now, I’m thrilled to collaborate with health-conscious brands, who are genuinely making a difference. Helping these businesses thrive by creating bold, authentic brands and functional websites is what drives me.

WE'D MAKE THE

PERFECT PAIR IF...

WE'D MAKE
THE PERFECT PAIR IF...

WE'D MAKE THE

PERFECT PAIR IF...

…You’re ready for a bold rebrand and a smooth website that matches the passion and purpose driving your business.

…You know your work deserves to attract not just clients, but the right clients—those who align with your vision and values.

…You believe, like I do, that healthier people create a healthier world—and you want your brand to inspire and empower others to live better lives.

…You want to confidently position yourself as a leader in your field and set rates that reflect the true worth of your business.

…You’re ready for a bold rebrand and a smooth website that matches the passion and purpose driving your business.

…You know your work deserves to attract not just clients, but the right clients—those who align with your vision and values.

…You believe, like I do, that healthier people create a healthier world—and you want your brand to inspire and empower others to live better lives.

…You want to confidently position yourself as a leader in your field and set rates that reflect the true worth of your business.

…You’re ready for a bold rebrand and a smooth website that matches the passion and purpose driving your business.

…You know your work deserves to attract not just clients, but the right clients—those who align with your vision and values.

…You believe, like I do, that healthier people create a healthier world—and you want your brand to inspire and empower others to live better lives.

…You want to confidently position yourself as a leader in your field and set rates that reflect the true worth of your business.

EXPERIENCE

EXPERIENCE

EXPERIENCE

the brand bar

Brand & webdesign

2018 - Present

Creating 360 online experiences for studios and agencies.

the brand bar

Brand & webdesign

2018 - Present

Creating 360 online experiences for studios and agencies.

Freelance

brand & webdesign

2018 – 2022

Designing bold brand and smooth websites for a big variety of clients.

Freelance

brand & webdesign

2018 – 2022

Designing bold brand and smooth websites for a big variety of clients.

Fitzroy amsterdam

creative art director

2016 – 2018

Empowering brands to navigate change with bold ideas.

Fitzroy amsterdam

creative art director

2016 – 2018

Empowering brands to navigate change with bold ideas.

SUE AMSTERDAM

creative strategist

2013 – 2016

Applying behavioural design for businesses.

SUE AMSTERDAM

creative strategist

2013 – 2016

Applying behavioural design for businesses.

programs
and platforms
i work with.

programs
and platforms
i work with.

My stack

Adobe Illustrator

logo and graphics design

development

development

Illustrator is a versatile vector graphics application for creating professional illustrations, logos, and designs.

Figma

user interface design

Figma is a collaborative web application for design with additional offline features for macOS and Windows.

FRAMER

web development platform

Web design

Web design

Framer is a powerful design tool for creating interactive, responsive websites with a focus on sleek animations, advanced prototyping, and seamless no-code development. It’s ideal for designers and developers who want full creative freedom and flexibility to build modern, performance-optimized sites.

Showit

website development platform

GPU

Showit is a flexible, no-code website builder designed for creatives, offering fully customizable drag-and-drop design capabilities, seamless WordPress blog integration, and stunning templates tailored for photographers, designers, and service-based businesses.

Canva

Template design tool

Canva is an intuitive, web-based design tool that allows users to create graphics, presentations, social media posts, and more, using customizable templates and a drag-and-drop interface.

Nominations
and awards.

Nominations
and awards.

Nominations
and awards.

German design award

Fitzroy premium navy rum

Recognized for its innovative packaging made from recycled materials, including bottle caps crafted from ocean waste, blending sustainability with striking design.

German design award

Fitzroy premium navy rum

Recognized for its innovative packaging made from recycled materials, including bottle caps crafted from ocean waste, blending sustainability with striking design.

Golden spin award

digital campaign First world problem pills

A clever online and offline campaign featuring placebo peppermint pills marketed to “cure” trivial problems. With a seamless integration and an active online shop, it successfully raised awareness and funds for global HIV/AIDS treatment.

Golden spin award

First world problem pills

A clever online and offline campaign featuring placebo peppermint pills marketed to “cure” trivial problems. With a seamless integration and an active online shop, it successfully raised awareness and funds for global HIV/AIDS treatment.

NRC charity award nomination

best ad aidsfonds

Nominated for crafting an emotionally resonant ad that brought awareness to an important cause, showcasing the power of thoughtful and impactful design.

NRC charity award nomination

best ad aidsfonds

Nominated for crafting an emotionally resonant ad that brought awareness to an important cause, showcasing the power of thoughtful and impactful design.

Nomination VIVA 400

online activation

Recognized as a top innovator in the online campaign space, delivering impactful results that elevated both brand visibility and audience engagement.

Nomination VIVA 400

online activation

Recognized as a top innovator in the online campaign space, delivering impactful results that elevated both brand visibility and audience engagement.

Contact
Contact
Contact
Contact

Want to grab a virtual coffee?

Want to grab
a virtual coffee?

Let’s chat! Whether you’re interested in a branding or web design journey or want to pick my brain on a creative business challenge, I’d love to connect. 

Want to grab
a virtual coffee?

Let’s chat! Whether you’re interested in a branding or web design journey or want to pick my brain on a creative business challenge, I’d love to connect. 

Let’s chat! Whether you’re interested in a branding or web design journey or want to pick my brain on a creative business challenge, I’d love to connect. 

Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)

© 2022 THE BRAND BAR.
All rights reserved.

Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)

© 2022 THE BRAND BAR.
All rights reserved.

Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)

© 2022 THE BRAND BAR.
All rights reserved.

Currently working from Asheville, NC
Eastern Standard Time (GMT-5)

© 2022 THE BRAND BAR.
All rights reserved.