Case study
RAAW Healing
RAAW Healing is the practice of Austyn McAllister, a naturopathic health practitioner with over 15 years of experience in functional and holistic medicine. Her approach blends clinical knowledge with deep compassion, helping people reclaim their health with clarity, curiosity and care. She’s warm, sharp and doesn’t believe in surface level solutions.
Industry
Health & Wellness
Year
2025
Visit the live site
The ask
When Austyn reached out, she was ready to grow her business, but her brand wasn’t. Her previous website felt outdated, too generic, and didn’t reflect who she is: strong and compassionate motivated by both truth and knowledge it also wasn’t generating the right kind of client leads.
Scope of work
Branding, website, office essentials
Brand identity
We created a brand that feels soft and feminine but also shows her strength and expertise. The visual system combines soft earthy colors with clean typography and thoughtful structure, reflecting the way Austyn works, clear, compassionate, and deeply personal. It positions her as someone with real expertise, while still making people feel safe, supported, and genuinely seen.
Website design
The new website is clean, personal, and easy to navigate. It guides visitors through Austyn’s services and approach with clarity and confidence, making it easier for potential clients to understand what she offers and why it matters. The tone is warm and professional, the design is refined but human, and the structure is built to convert without feeling salesy.
Seen enough? There’s more where that came from.
See all work