Building
healthy brands.
Brand strategy, identity and easy-to-edit websites for physiotherapists, gyms, pilates studios and longevity clinics.
10+
years in the creative industry
100+
brands built with founders
4–5
weeks from audit to launch
Trusted by health and wellbeing founders
BRIBRO Health Intelligence
Hormone Healing Hub
RAAW Healing
Artistic Movements
Arts of Love Sacred Cacao
Authentieke Mannen
Aranya Roots
Kinepraktijk Cares
Jamie Elise Soulful Sexuality
House of Unity
Awaken with Ali
You’re brilliant at what you do. Your brand doesn’t show it yet.
pilates studio near me
You
Invisible in a crowded market
New clinics, coaches and health apps launch every week. When your brand looks like everyone else’s, people choose on price.
Value gap
Your expertise
How your brand looks
Premium care, budget look
Your expertise is top tier, but your visuals don’t back up your prices, so raising them feels risky.
This week
No bookings
A website that doesn’t book
Visitors land, scroll and leave. Without a clear story and an easy path to booking, your site works against you.
Made for every corner of health.
From boutique pilates and strength clubs to run clubs and longevity clinics, I build brands for businesses that help people live longer, stronger and healthier lives.
Pilates & boutique studios
Studios where the experience is the product, and the brand has to feel just as considered.
Gyms & strength clubs
Premium training spaces building a community, not just a membership.
Run clubs & endurance
Communities and coaches that turn early miles into a lifestyle.
Longevity & recovery
Clinics, saunas and recovery studios helping people live longer and better.
Work that earns trust at first sight.
From first call to confident launch.
Brand vitals
Sample brand & website audit
Positioning
Strong
Visual identity
Needs care
Website conversion
Low
Consistency
Needs care
Overall brand health
62
/100
Brand & website audit
A free call where we look at your visuals, messaging and website, and pinpoint what’s holding your brand back.
Positioning
Ideal client
Brand story
Tone of voice
Offer
Strategy
We define your positioning, ideal clients and story, so every design choice has a reason behind it.
Aa
Identity
Logo, colour, type, photography direction and templates. A bold, cohesive look that feels unmistakably you.
Website & launch
A fast, SEO-ready Framer website you can edit yourself, launched together with your new brand.
10+ years
in the creative industry
100+ brands
built with founders
Hi, I’m Tessa.
I’m the strategist and designer behind The Brand Bar. I started in the creative industry at 23, and in the ten-plus years since, I’ve helped more than 100 founders build brands they’re proud to share.
Strategy and design under one roof
You work with me directly, from audit to launch
Built specifically for health businesses
Said by founders, not by me.
She delivered on every wish I had. She was genuinely interested in my story.
JC
Jorn Craeghs
Founder, Nono Behavioural Agency
I wanted to leave with a brand that felt like ‘me’ and I could grow with it. That’s exactly what I got and more!
WW
Whitney Woodcock
Whitney Magic
Tessa asked me good questions to learn everything about my service. Determining the design of the website went very smoothly.
JA
Jimmy Arends
Leef in korte broek
She translated this beautifully into our branding, through visuals, text and member interactions, and I’m thrilled with the result.
LL
Loes van de Langenberg
Artistic Movements
Let’s check your brand’s vitals.
Book a free brand & website audit call. We’ll look at your visuals, messaging and website together, and pinpoint where you’re losing trust, bookings or clients.
Free and no obligation
Clear priorities for what to fix first
Personal advice from Tessa
Questions before we warm up.
Still curious?
Ask me anything on your free audit call.