Building
healthy brands.
Brand strategy, identity and easy-to-edit websites for physiotherapists, gyms, pilates studios and longevity clinics.
10+
years in the creative industry
100+
brands built with founders
4–6
weeks from audit to launch
Trusted by health and wellbeing founders
BRIBRO Health Intelligence
Hormone Healing Hub
RAAW Healing
Artistic Movements
Arts of Love Sacred Cacao
Authentieke Mannen
Aranya Roots
Kinepraktijk Cares
Jamie Elise Soulful Sexuality
House of Unity
Awaken with Ali
Pilates & boutique studios
Gyms & strength clubs
Run clubs & endurance
Longevity & recovery
Created for every corner of health.
From boutique pilates and strength clubs to run clubs and longevity clinics, I build brands for businesses that help people live longer, stronger and healthier lives.
Are you brilliant at what you do, Your brand doesn’t show it yet?
pilates studio near me
You
You’re invisible in a crowded market
New clinics, coaches and health apps pop up every week. If your brand looks like everyone else’s, people end up choosing on price.
Value gap
Your expertise
How your brand looks
You give premium care, but your brand looks budget
You’re great at what you do, but your visuals don’t back up your prices. So raising them feels scary.
This week
Only 3 booked
Your website doesn’t get you enough bookings
People land on your site, scroll and leave. Without a clear story and an easy way to book, your website works against you.
Based in Asheville, NC
Here’s what we’ll do when we start working together.
Brand vitals
Sample brand & website audit
Positioning
Strong
Visual identity
Needs care
Website conversion
Low
Consistency
Needs care
Overall brand health
62
/100
1. Starting with a brand & website audit
A free call where we look at your visuals, messaging and website, and pinpoint what’s holding your brand back.
Positioning
Ideal client
Brand story
Tone of voice
Offer
2. Shaping your brand strategy
We define your positioning, ideal clients and story, so every design choice has a reason behind it.
Aa
3. Creating your visual identity
Logo, colour, type, photography direction and templates. A bold, cohesive look that feels unmistakably you.
4. Building and launching your website
A fast, SEO-ready Framer website you can edit yourself, launched together with your new brand.
Work that earns trust at first sight.
I’m the strategist and designer behind The Brand Bar. I started in the creative industry at 23, and in the ten-plus years since, I’ve helped more than 100 founders build brands they’re proud to share.
Strategy and design under one roof
You work with me directly, from audit to launch
Built specifically for health businesses
What founders say about working with me.
My clients are impressed and find the site transparent and accessible. An absolute asset to my business.
Davy Cares
Founder, Kinepraktijk Cares
Her creative energy flowed abundantly, which led to a beautiful result.
Caro
Founder, House of Unity
She translated this beautifully into our branding, through visuals, text and member interactions, and I’m thrilled with the result.
Loes van de Langenberg
Artistic Movements
I wanted to leave with a brand that felt like ‘me’ and I could grow with it. That’s exactly what I got and more!
Whitney Woodcock
Whitney Magic
Let’s check your brand’s vitals.
Email me to set up a 30-minute brand & website call. We’ll look at your visuals, messaging and website together, and pinpoint where you’re losing trust, bookings or clients.
A free 30-minute call, no obligation
Clear priorities for what to fix first
Personal advice from Tessa
