Services · Service design
Less admin. More care.
Service design for health businesses in Asheville, NC and beyond. Client portals, smarter onboarding, booking flows and automations that take the busywork off your plate, so clients feel looked after between sessions too.
What it is
Service design for health businesses: client journeys, custom apps and client portals, onboarding and booking flows, and smart automation.
Who makes it
Tessa Ruggle, brand strategist and designer. A growing offering, scoped honestly and built with specialists where a project needs it.
Where
Based in Asheville, North Carolina, with Dutch roots. Working with health brands across the US and Europe.
Technology is cool. Making it feel human is cooler.
A beautiful brand followed by a clunky intake form, a generic booking tool or a pile of PDFs breaks the spell. Every touchpoint should feel like it belongs to the same caring business.
I look at how your clients move through your business, find where things get stuck, and design digital tools that feel personal, save you hours every week and make your care easier to receive.
Sound familiar?
intake-FINAL-v7.pdf
4 pages to print
Downloaded
Never returned
Onboarding by PDF
New clients print forms, email them back and wait. The first impression of your lovely care is… paperwork.
Admin this week
12 hours
Reminders
3h
Rescheduling
4h
Copy-paste
5h
Hours lost to admin
Your expertise is in the treatment room, but your days fill up with reminders, follow-ups and copy-pasting between tools.
Sam’s sessions
5 weeks ago
No follow-up sent
Clients quietly drop off
Without a smooth journey between sessions, clients miss check-ins, forget their homework and stop booking. Nobody complains. They just vanish.
Tools clients actually brag about.
Forget clunky forms and forgettable apps. These are the kinds of tools I design and build for health businesses: smart, on-brand and a little bit addictive (the healthy kind).
Glow assistant
Online now
Hi Sam! What would you love to feel better about?
Lower back
Better sleep
My first 10K
Training for my first 10K!
Love that. I matched you with Maya and saved you a free movement screen.
Thu · 7:30 am
Movement screen
Confirm
An intake that feels like a conversation
No more four-page PDFs. A friendly assistant asks the right questions, matches clients with the right coach and books their first session, all before they’ve finished their coffee.
AI intake
Smart matching
Instant booking
A client app they’ll actually open
Streaks, progress and the next session in one place, dressed in your brand. Small wins keep clients coming back, and your retention quietly goes up.
Habit tracking
Progress
Push reminders
Good morning, Sam
Your week
6
session streak
Next up
Reformer Flow
Thu · 7:30 am · Studio 2
Recovery goal
72%
Reward unlocked
Your next recovery session is on us.
Glow Club
Gold member
1,240 points
260 points to your free massage
Loyalty that feels like a treat
Points, perks and little surprises that turn a ten-class pass into a ritual. Clients feel spoiled, and you get more referrals without asking.
Memberships
Rewards
Referrals
Admin that runs itself
Reminders, intake notes and review requests go out on their own, at exactly the right moment. Your team gets their evenings back.
Automations
Integrations
Reviews
Reminder sent
Sam’s session is tomorrow at 7:30. Mat’s ready.
now
Intake complete
Maya has Sam’s notes before he walks in.
2m
New review
“Best first session I’ve ever had.” Five stars.
1h
The building blocks.
Every business has its own bottlenecks, so every project is scoped around yours. These are the tools I build with.
Customer journey & experience design
I map every step from first visit to loyal client and redesign the moments that feel clunky, so your care feels as good online as it does in person.
Journey mapping · Touchpoints · Retention
Custom apps & digital tools
Sometimes off-the-shelf software almost does what you need. Almost. I build client portals, progress trackers and tools around how your business actually works.
Client portals · Custom apps · Progress tracking
Interactive onboarding & booking
The first interaction with your business shouldn’t feel like paperwork. Think friendly intake, smart questionnaires and booking flows that feel personal.
Online intake · Check-ins · Booking flows · Reminders
Smart workflows & automation
Less copying information from one place to another. Automated reminders, follow-ups and admin, so you have more time for the people in front of you.
Automation · Follow-ups · Integrations
How we’ll work together.
Start small, solve something real, then build on what works. No tech jargon required.
What’s the problem?
A free discovery call where we walk through your business together, looking for the moments that cost you time, clients or calm.
What’s possible?
I map your client journey end to end and explore the simplest sensible fix for each bottleneck.
Make it make sense
I design the experience from a brand perspective, so it looks, feels and works like the rest of your business.
Build, test, improve
We agree on a realistic scope, build or prototype the solution, test it with real clients and keep refining after launch.
Curious? Good sign.
Still curious?
Ask me anything on your free audit call.