Friends with
benefits.

Know a health or wellness business that deserves a brand or website as good as their care? Introduce us. If they book a project, you get 15% of the project fee as a thank-you.

Smiling woman resting outdoors in warm light, representing healthy, confident wellbeing brands
Tessa Ruggle

Designed by Tessa Ruggle

Brand strategist & designer

How a referral works

You

Send me their name and email

Me

A call to see if we’re a fit

Together

Their brand or website comes to life

Launch

Everything goes live

Your thank-you

15% of the project fee

15%

of the project fee, as a thank-you

3

simple steps, from intro to thank-you

1

email is all it takes

Who to send my way.

Health and wellness businesses ready for a brand or website that matches the quality of their care. Not sure if they fit? Introduce us anyway, I care more about the person than the niche.

Woman training on a reformer in a pilates studio

Pilates & boutique studios

Studios where the experience is the product, and the brand has to feel just as considered.

Woman focused before a barbell squat in a strength gym

Gyms & strength clubs

Premium training spaces building a community, not just a membership.

Run club members running through the city

Run clubs & endurance

Communities and coaches that turn early miles into a lifestyle.

Woman relaxing in a warm wooden sauna

Longevity & recovery

Clinics, saunas and recovery studios helping people live longer and better.

Sending someone my way? It’s simple.

Three steps, no forms, no hassle. I take it from there and keep things smooth on both ends.

Send me their details

Email me their name and email address, and give them a heads-up that I’ll be in touch.

I’ll connect with them

I’ll set up a call to see if we’re the right fit and how I can help their business grow.

You get your thank-you

Once their project is complete and launched, I’ll send you 15% of the project fee. A genuine thank-you for the connection.

A thank-you for every intro

Good things travel by word of mouth.

Know a health founder who deserves a better brand? Introduce us.

A thank-you for every intro

Good things travel by word of mouth.

Know a health founder who deserves a better brand? Introduce us.

What you can share about my work.

In case your friend asks: here’s why clients love working with me, from the first strategy session to launch day.

Strategy-led branding

I turn big ideas into a clear, cohesive brand, visually, verbally and strategically.

Positioning

Identity

Brand story

Tone of voice

Easy-to-edit websites

Beautiful websites they can update themselves, without needing a developer.

Easy CMS

Mobile-first

SEO & GEO

Booking flow

Smooth collaboration

Open communication, one point of contact and honest advice that leads to confident decisions.

One point of contact

Clear timeline

Honest feedback

Support

Design that converts

Strong aesthetics combined with marketing insight, so their brand attracts, engages and books clients.

Conversion

Marketing

Strategy

Said by founders, not by me.

She delivered on every wish I had. She was genuinely interested in my story.

JC

Jorn Craeghs

Founder, Nono Behavioural Agency

Woman running along the beach at sunset

I wanted to leave with a brand that felt like ‘me’ and I could grow with it. That’s exactly what I got and more!

WW

Whitney Woodcock

Whitney Magic

Tessa asked me good questions to learn everything about my service. Determining the design of the website went very smoothly.

JA

Jimmy Arends

Leef in korte broek

She translated this beautifully into our branding, through visuals, text and member interactions, and I’m thrilled with the result.

LL

Loes van de Langenberg

Artistic Movements

Know someone? Introduce us.

Send me their name and email, and give them a heads-up that I’ll be in touch. I’ll take it from there.

15% of the project fee as a thank-you

Paid once their project has launched

A personal intro, never a sales pitch

Woman running uphill in golden evening light

The fine print, kept simple.

Everything you need to know before you send someone my way.

Tessa Ruggle

Still curious?

Just email me, I’m happy to explain.

How much do I get for a referral?

When do I receive my thank-you?

How do I refer someone?

Which projects count?

Do they need to be a health business?

Ready to look as good

as your work?

Book a free brand & website audit. In one call you’ll know what’s holding your brand back, and what to fix first.

Brand strategy, identity and easy-to-edit websites for physiotherapists, gyms, longevity clinics and other health experts.

Studio

Asheville, North Carolina

Working with health brands across the US and Europe

The Brand Bar

The Brand Bar

The Brand Bar

© 2026 The Brand Bar. All rights reserved.

Brand strategy and design for health experts