Case study

Artistic Movements

Artistic Movements is a unique movement studio aimed at empowering women through a diverse range of classes that blend strength, flexibility, and community. From pole dancing and aerial yoga to handstand training, Artistic Movements creates a supportive environment where women can boost their confidence, improve fitness, and connect through shared experiences.

Industry

Poledance studio

Year

2023

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The ask

Artistic Movements approached me to create a vibrant brand identity and website that would resonate with women of all ages and body types. They wanted a digital presence that showcased their commitment to building a welcoming community through movement-based classes and workshops.

Scope of work

Brand identity, website design, social media templates.

Brand identity

The brand identity centers on a bold and welcoming aesthetic, designed to capture the studio’s ethos of empowerment and inclusivity. Colors and typography reflect energy, strength, and femininity, aligning with the studio’s mission to help women embrace the “magic of movement.”

Website design

The website design highlights Artistic Movements’ broad class offerings and inviting atmosphere. With sections dedicated to class schedules, workshops, and instructor bios, the website provides a seamless experience for potential members to learn about the studio’s values and book a class or workshop.

Since meeting Tessa and discussing work, I’ve wanted to collaborate with her. Her passion shines through as she dives deep to understand not only what you want but also what you need. She skillfully blends her knowledge with clients’ visions and gently encourages necessary changes. My favorite part of working with Tessa was clarifying Artistic Movements’ purpose. Over the past decade, I’d lost sight of our core values, but our conversations made it clear that inclusivity should be central. She translated this into our branding, adding the perfect touch to our logo and refreshing our colors to reflect the studio’s growth. I’m so happy with the result.

— Loes van de Langenberg

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