RAAW Healing
RAAW Healing
RAAW Healing is the practice of Austyn McAllister, a naturopathic health practitioner with over 15 years of experience in functional and holistic medicine. Her approach blends clinical knowledge with deep compassion, helping people reclaim their health with clarity, curiosity and care. She’s warm, sharp and doesn’t believe in surface level solutions.
RAAW Healing is the practice of Austyn McAllister, a naturopathic health practitioner with over 15 years of experience in functional and holistic medicine. Her approach blends clinical knowledge with deep compassion, helping people reclaim their health with clarity, curiosity and care. She’s warm, sharp and doesn’t believe in surface level solutions.
RAAW Healing is the practice of Austyn McAllister, a naturopathic health practitioner with over 15 years of experience in functional and holistic medicine. Her approach blends clinical knowledge with deep compassion, helping people reclaim their health with clarity, curiosity and care. She’s warm, sharp and doesn’t believe in surface level solutions.
RAAW Healing is the practice of Austyn McAllister, a naturopathic health practitioner with over 15 years of experience in functional and holistic medicine. Her approach blends clinical knowledge with deep compassion, helping people reclaim their health with clarity, curiosity and care. She’s warm, sharp and doesn’t believe in surface level solutions.
Client
Client
RAAW Healing
RAAW Healing
INDUSTRY
INDUSTRY
Health & Wellness
Health & Wellness



The ask
The ask
When Austyn reached out, she was ready to grow her business, but her brand wasn’t. Her previous website felt outdated, too generic, and didn’t reflect who she is: strong and compassionate motivated by both truth and knowledge it also wasn’t generating the right kind of client leads.
When Austyn reached out, she was ready to grow her business, but her brand wasn’t. Her previous website felt outdated, too generic, and didn’t reflect who she is: strong and compassionate motivated by both truth and knowledge it also wasn’t generating the right kind of client leads.
Branding, website, office essentials
Branding, website, office essentials
When Austyn reached out, she was ready to grow her business, but her brand wasn’t. Her previous website felt outdated, too generic, and didn’t reflect who she is: strong and compassionate motivated by both truth and knowledge it also wasn’t generating the right kind of client leads.
Branding, website, office essentials
The ask
When Austyn reached out, she was ready to grow her business, but her brand wasn’t. Her previous website felt outdated, too generic, and didn’t reflect who she is: strong and compassionate motivated by both truth and knowledge it also wasn’t generating the right kind of client leads.
Branding, website, office essentials



Brand identity
Brand identity
We created a brand that feels soft and feminine but also shows her strength and expertise. The visual system combines soft earthy colors with clean typography and thoughtful structure, reflecting the way Austyn works, clear, compassionate, and deeply personal. It positions her as someone with real expertise, while still making people feel safe, supported, and genuinely seen.
We created a brand that feels soft and feminine but also shows her strength and expertise. The visual system combines soft earthy colors with clean typography and thoughtful structure, reflecting the way Austyn works, clear, compassionate, and deeply personal. It positions her as someone with real expertise, while still making people feel safe, supported, and genuinely seen.
We created a brand that feels soft and feminine but also shows her strength and expertise. The visual system combines soft earthy colors with clean typography and thoughtful structure, reflecting the way Austyn works, clear, compassionate, and deeply personal. It positions her as someone with real expertise, while still making people feel safe, supported, and genuinely seen.
Brand identity
We created a brand that feels soft and feminine but also shows her strength and expertise. The visual system combines soft earthy colors with clean typography and thoughtful structure, reflecting the way Austyn works, clear, compassionate, and deeply personal. It positions her as someone with real expertise, while still making people feel safe, supported, and genuinely seen.







Website design
Website design
The new website is clean, personal, and easy to navigate. It guides visitors through Austyn’s services and approach with clarity and confidence, making it easier for potential clients to understand what she offers and why it matters. The tone is warm and professional, the design is refined but human, and the structure is built to convert without feeling salesy.
The new website is clean, personal, and easy to navigate. It guides visitors through Austyn’s services and approach with clarity and confidence, making it easier for potential clients to understand what she offers and why it matters. The tone is warm and professional, the design is refined but human, and the structure is built to convert without feeling salesy.
The new website is clean, personal, and easy to navigate. It guides visitors through Austyn’s services and approach with clarity and confidence, making it easier for potential clients to understand what she offers and why it matters. The tone is warm and professional, the design is refined but human, and the structure is built to convert without feeling salesy.
Website design
The new website is clean, personal, and easy to navigate. It guides visitors through Austyn’s services and approach with clarity and confidence, making it easier for potential clients to understand what she offers and why it matters. The tone is warm and professional, the design is refined but human, and the structure is built to convert without feeling salesy.




Ready to turn your brand story into a magnetic online experience?
Ready to turn your brand story into a magnetic online experience?
Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)
© 2022 THE BRAND BAR.
All rights reserved.
Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)
© 2022 THE BRAND BAR.
All rights reserved.
Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)
© 2022 THE BRAND BAR.
All rights reserved.
Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)
© 2022 THE BRAND BAR.
All rights reserved.