CRAFF
CRAFF
CRAFF is an architecture studio with expertise spanning construction execution, property development, and sustainable design. They aim to create architecture that moves beyond profit-driven motives, prioritizing human-centered, environmentally conscious spaces that add long-term value. With an innovative and honest approach, CRAFF seeks to craft spaces that resonate with the environment and the people who inhabit them.
CRAFF is an architecture studio with expertise spanning construction execution, property development, and sustainable design. They aim to create architecture that moves beyond profit-driven motives, prioritizing human-centered, environmentally conscious spaces that add long-term value. With an innovative and honest approach, CRAFF seeks to craft spaces that resonate with the environment and the people who inhabit them.
CRAFF is an architecture studio with expertise spanning construction execution, property development, and sustainable design. They aim to create architecture that moves beyond profit-driven motives, prioritizing human-centered, environmentally conscious spaces that add long-term value. With an innovative and honest approach, CRAFF seeks to craft spaces that resonate with the environment and the people who inhabit them.
CRAFF is an architecture studio with expertise spanning construction execution, property development, and sustainable design. They aim to create architecture that moves beyond profit-driven motives, prioritizing human-centered, environmentally conscious spaces that add long-term value. With an innovative and honest approach, CRAFF seeks to craft spaces that resonate with the environment and the people who inhabit them.
Client
Client
CRAFF
CRAFF
INDUSTRY
INDUSTRY
Architecture
Architecture
The ask
The ask
CRAFF approached us to develop a brand identity and website that would reflect their unique architectural philosophy. They wanted a digital presence that showcases their commitment to sustainability, quality, and transparency, while avoiding overly promotional tones. The goal was to embody their belief in “honest architecture” and to attract clients who value thoughtful, innovative design that enhances both human and environmental well-being.
CRAFF approached us to develop a brand identity and website that would reflect their unique architectural philosophy. They wanted a digital presence that showcases their commitment to sustainability, quality, and transparency, while avoiding overly promotional tones. The goal was to embody their belief in “honest architecture” and to attract clients who value thoughtful, innovative design that enhances both human and environmental well-being.
Brand identity, website design, promotion materials, office materials.
Brand identity, website design, promotion materials, office materials.
CRAFF approached us to develop a brand identity and website that would reflect their unique architectural philosophy. They wanted a digital presence that showcases their commitment to sustainability, quality, and transparency, while avoiding overly promotional tones. The goal was to embody their belief in “honest architecture” and to attract clients who value thoughtful, innovative design that enhances both human and environmental well-being.
Brand identity, website design, promotion materials, office materials.
The ask
CRAFF approached us to develop a brand identity and website that would reflect their unique architectural philosophy. They wanted a digital presence that showcases their commitment to sustainability, quality, and transparency, while avoiding overly promotional tones. The goal was to embody their belief in “honest architecture” and to attract clients who value thoughtful, innovative design that enhances both human and environmental well-being.
Brand identity, website design, promotion materials, office materials.
Brand identity
Brand identity
The brand identity for CRAFF uses a striking bright orange, setting it apart from other architecture firms and signaling their willingness to make bold moves in design. The aesthetic is clean, modern, and unapologetically bold, with a minimalistic font and layout that reflects CRAFF’s commitment to simplicity and honesty in architecture.
The brand identity for CRAFF uses a striking bright orange, setting it apart from other architecture firms and signaling their willingness to make bold moves in design. The aesthetic is clean, modern, and unapologetically bold, with a minimalistic font and layout that reflects CRAFF’s commitment to simplicity and honesty in architecture.
The brand identity for CRAFF uses a striking bright orange, setting it apart from other architecture firms and signaling their willingness to make bold moves in design. The aesthetic is clean, modern, and unapologetically bold, with a minimalistic font and layout that reflects CRAFF’s commitment to simplicity and honesty in architecture.
Brand identity
The brand identity for CRAFF uses a striking bright orange, setting it apart from other architecture firms and signaling their willingness to make bold moves in design. The aesthetic is clean, modern, and unapologetically bold, with a minimalistic font and layout that reflects CRAFF’s commitment to simplicity and honesty in architecture.
Website design
Website design
The website was designed with a minimalist layout, allowing CRAFF’s architectural projects to take center stage. The sleek, user-friendly design emphasized their expertise, offering an intuitive experience for visitors while highlighting the bold vision behind each project.
The website was designed with a minimalist layout, allowing CRAFF’s architectural projects to take center stage. The sleek, user-friendly design emphasized their expertise, offering an intuitive experience for visitors while highlighting the bold vision behind each project.
The website was designed with a minimalist layout, allowing CRAFF’s architectural projects to take center stage. The sleek, user-friendly design emphasized their expertise, offering an intuitive experience for visitors while highlighting the bold vision behind each project.
Website design
The website was designed with a minimalist layout, allowing CRAFF’s architectural projects to take center stage. The sleek, user-friendly design emphasized their expertise, offering an intuitive experience for visitors while highlighting the bold vision behind each project.
Working with Tessa was a complete experience—from finding the perfect name for my company to designing a brand that truly represents me. Her skills and previous work really impressed me. Our meetings were always relaxed yet productive, which made the whole process fun and focused. Tessa offered a wide range of creative options and guided me through every decision, so I never felt overwhelmed. I’m especially proud of how professional and cohesive my brand now looks—I have everything I need to confidently present my business. The best part? The easygoing collaboration and, of course, the amazing end result.
Working with Tessa was a complete experience—from finding the perfect name for my company to designing a brand that truly represents me. Her skills and previous work really impressed me. Our meetings were always relaxed yet productive, which made the whole process fun and focused. Tessa offered a wide range of creative options and guided me through every decision, so I never felt overwhelmed. I’m especially proud of how professional and cohesive my brand now looks—I have everything I need to confidently present my business. The best part? The easygoing collaboration and, of course, the amazing end result.
Working with Tessa was a complete experience—from finding the perfect name for my company to designing a brand that truly represents me. Her skills and previous work really impressed me. Our meetings were always relaxed yet productive, which made the whole process fun and focused. Tessa offered a wide range of creative options and guided me through every decision, so I never felt overwhelmed. I’m especially proud of how professional and cohesive my brand now looks—I have everything I need to confidently present my business. The best part? The easygoing collaboration and, of course, the amazing end result.
— Fabian Bader
— Fabian Bader
— Fabian Bader
Ready to turn your brand story into a magnetic online experience?
Ready to turn your brand story into a magnetic online experience?
Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)
© 2022 THE BRAND BAR.
All rights reserved.
Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)
© 2022 THE BRAND BAR.
All rights reserved.
Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)
© 2022 THE BRAND BAR.
All rights reserved.
Currently working from Asheville, NC
Eastern Daylight Time (GMT-4)
© 2022 THE BRAND BAR.
All rights reserved.